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Tubefilter: TikTok’s Plan to Break Into Sports Involves Slam Dunks and Right Hooks

Tubefilter: TikTok’s plan to break into sports involves slam dunks and right hooks. “As the value of sports broadcast packages continues to rise, TikTok has struck multiple deals that will bring top athletes to its platform. Upcoming broadcasts on the video app include a championship boxing match headlined by Amanda Serrano and basketball highlights courtesy of the NBA and WNBA.”
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After participating in one of the biggest sports events ever broadcast on Netflix, Jake Paul continues his transformation of the boxing media landscape. Most Valuable Promotions, the company he co-founded with Nakisa Bidarian, partners with TikTok LIVE to broadcast on August 21, 2026 a championship event...

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Influenth broke the news on Friday, July 17, 2026.
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