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Tiktok’s Fake GLP-1 Market Preys on Women Trying To Lose Weight

This story was originally reported by Barbara Rodriguez of The 19th. Meet Barbara and read more of their reporting on gender, politics and policy. Victoria Schmidt was scrolling through TikTok last July when the advertisement first appeared: a video of a woman promoting patches purporting to contain GLP-1 medication. The woman described herself as a busy working mom — just like Schmidt. She seemed relatable. “It was a great video. It just had a …
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Katie Couric Media broke the news on Sunday, August 16, 2026.
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