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TikTok Shop Impulse Buys Driven by Reviews & Celebrities, Study Finds
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TikTok Shop Impulse Buys Driven by Reviews & Celebrities, Study Finds
A recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics has shed light on the significant impact of online customer reviews and celebrity endorsers on impulsive buying behavior, particularly for Skintific products sold through TikTok Shop in Mataram City. The research, led by Dinda Fajryani from Universitas Mataram, provides valuable insights into the dynamics of… Source
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