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TikTok offering ways to reduce AI in feeds, launching $2M literacy fund

TikTok is testing a slider to let users adjust AI video amounts in their feeds and adding invisible watermarks to over 1 billion AI-labeled videos, promoting transparency and control.

  • TikTok is testing a new slider tool that will allow users to control the amount of AI-generated content in their feed.
  • TikTok is introducing 'invisible watermarks' that will label AI-generated videos and cannot be removed when reposted.
  • TikTok is donating $2 million to organizations like Girls Who Code to create AI literacy videos.
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TechCrunch broke the news in United States on Wednesday, November 19, 2025.
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