TikTok Drives Views, Not Fans — YouTube and Streaming Still Dominate Music Discovery

TikTok Drives Views, Not Fans — YouTube and Streaming Still Dominate Music Discovery

A new study by MIDiA Research concludes that the link between social media virality and a rise in streams or fandom is more tenuous than some might believe. In a global survey of music discovery habits involving 10,000 participants across various platforms, MIDiA’s latest report — released Tuesday (Sept. 16) — found that “social media is just one part of a wide and diverse discovery ecosystem” and that the landscape of music discovery on social …

All Eyes, No Ears: New MIDiA Data Shows Why Virality Is Not Building Fandom

Are listeners overwhelmed — instead of excited — about discovering new music via social media posts? A new report could provide answers. The post All Eyes, No Ears: New MIDiA Data Shows Why Virality Is Not Building Fandom appeared first on Hypebot.

Does social-media virality build fandom? Midia Research isn't so sure

Go viral on TikTok as an artist – or YouTube Shorts, or Instagram – and you can expect a big spike in streams elsewhere, right? The post is from Music Ally.