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TikTok's 30 Creators Show FIFA Is Redrawing World Cup Coverage

Summary by Forbes
TikTok's 30 Creator Correspondents and YouTube's Preferred Platform deal show how FIFA is redrawing World Cup coverage, with broadcasters still holding live rights.

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Takuya Okudaira (34), a native of Miyakojima City and representative of the REGATE Dribbling School based in Okinawa Prefecture, has been selected as Japan's official TikTok creator for the FIFA World Cup, which kicks off in North and Central America on June 12th (Japan time). He will be posting from the sidelines of the pitch during the three knockout stage matches in the United States.

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Tubefilter broke the news on Thursday, May 14, 2026.
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