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The Film Industry Is a Flashpoint in Trump's Trade War. Enter TIFF: The Market

  • An indie horror film called Obsession, made for under $1 million, was acquired at the Toronto International Film Festival and later made over $500 million, boosting its creators' fame.
  • The Toronto International Film Festival will launch its first official film market in 2026 to connect international and domestic film industries and create new opportunities for Canadian creative professionals.
  • Buyers at TIFF are focusing on original films appealing to Generation Z, often favoring stars from streaming shows and seeking creative risks in independent films.
  • TIFF CEO Cameron Bailey highlighted Canada's strong creative talent and aims to foster global relationships and film deals to support industry growth.
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Winnipeg Free PressWinnipeg Free Press
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The film industry is a flashpoint in Trump's trade war. Enter TIFF: The Market

TORONTO - When Cameron Bailey was shopping around the idea for TIFF: The Market a few years ago, he didn't make an argument about supporting the arts or enhancing high culture.

·Winnipeg, Canada
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IndieWire broke the news in Los Angeles, United States on Tuesday, September 8, 2026.
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