Ticketmaster Turns 35 in Mexico Accelerating Its Technological Transformation
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Over more than three decades, the growing technological integration into the Ticketmaster operation has been crucial and the only way to leave behind the sale of tickets and promotion of massive entertainment events across the analog world, to create a platform in the digital ecosystem, capable of connecting millions of “fans”, artists, venues, promoters and sports equipment. “What began in 1991 with phone sales, printed tickets and a network of…
Ticketmaster celebrates 35 years in Mexico become much more than a ticket sales company. What began in 1991 with a telephone sales system and a network of more than 300 physical distribution centers, today is a technological platform that processes millions of transactions and combines artificial intelligence (IA), data analytics, machine learning and cybersecurity tools to boost the live entertainment industry. For the company, the ticket cease…
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