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'Through my viewfinder': 'Built After 30' campaign seen through a photographer's lens
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'Through my viewfinder': 'Built After 30' campaign seen through a photographer's lens
The Open Masters Games Abu Dhabi 2026 ‘Built After 30’ campaign, which was launched across social media, engaged a community of people aged older than 30 years — a demographic quite often overlooked in sports marketing — and intended to inspire them to participate in the event, regardless of fitness level or background. The campaign […] The post ‘Through my viewfinder’: ‘Built After 30’ campaign seen through a photographer’s lens appeared first …
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