US EditionThree US cinema chains up pre-movie ads to 30 minutes
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Three US cinema chains up pre-movie ads to 30 minutes
AMC, Regal and Cinemark in the US are running pre-film adverts and shows that are adding 30 minutes to the start time of a movie. There’s a fair amount of grumbling in the cinema exhibition industry at how three different American cinema chains are dealing with challenges to ad revenues. Keen to cement the money that comes in via pre-movie advertising, AMC, Regal and Cinemark have all moved towards a 30 minute difference between the advertised s…
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