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Three South African Artists Who Changed the Conversation Around Creative Direction
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Three South African Artists Who Changed the Conversation Around Creative Direction
There was a time when creative direction was treated as the finishing touch. An album was recorded, a photoshoot was booked, artwork was commissioned and a few promotional visuals followed. Today, the relationship has changed. Music no longer exists in isolation. Audiences experience artists through album covers, campaign rollouts, fashion, stage design, typography, social media, photography, interviews and visual storytelling long before they h…
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