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Three Nights of Concerts Generated Nearly 5 Trillion VND in Revenue, with Each Ticket Generating 5 Dong in Spending: How Is the "Concert Economy" Rewriting the Asian Consumer Landscape?
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Before The Weeknd even sang his first note in Bangkok, hotel rooms around the Rajamangala Stadium were already fully booked. This phenomenon is no longer an exception, but is repeating itself in every major city from Seoul to Hanoi. This multi-billion dollar industry is constantly expanding, and concert tickets are merely a "driving force" behind the enormous spending of millions.
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