Meta Adds New Live Chat Feature to Threads for NBA Playoffs, Major Events

Meta Adds New Live Chat Feature to Threads for NBA Playoffs, Major Events

Threads users can chat in real-time conversations during big cultural events.

Threads users can now join group chats during live events

With the new Live Chats feature, Threads users can join public, real-time group conversations built around major live events.

Threads is adding Live Chats to boost real-time engagement

Users can send messages, photos, videos, links, and emoji reactions in Live Chats.

Threads Live Chats: Meta’s Play for Real-Time Sports Buzz in the X Era

Meta’s Threads app just fired a shot in the social media wars. Live Chats arrived Tuesday, letting users pile into public group conversations tied to live events. Think NBA playoffs. Or album drops. Real-time talk, no hashtags required. The feature lands amid Threads’ push to claim turf from X. Early days showed Threads trailing in timeliness. X owned breaking news and live reactions. Not anymore. Live Chats blend group messaging with event feed…

Threads thinks live chats can bring users closer to culture. It's using the NBA playoffs as a case study.

Second-screen scrolling is now a mainstream phenomenon, and Meta wants to bring more of that activity to Threads. To wit, the tech giant has announced that its X analogue now has Live Chats, where users around the world can discuss hot topics in a dynamic interface. Threads users can locate Live Chats via community hubs, in-feed links, and the profile pages of chat hosts. Once they enter the conversation, those users will see an assortment of ph…