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Lululemon Marks 10 Years in China with Great Wall Yoga Festival
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REPORTING - In France, 12 million people race on foot. Facing this enthusiasm, travel agencies make this discipline a way to explore a country and its heritage. Figaro tested it around Beijing.
·Paris, France
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Lululemon marks 10 years in China with Great Wall yoga festival
Lululemon has marked ten years of yoga in China with a festival on the Great Wall. It’s an event that made the brand popular in its early days, rolled it out to over 2000 participants. Yoga Meets the Great Wall began with a small gathering of yoga enthusiasts in the early days of Lululemon’s China launch. The idea was really to tie the brand to China without diluting the core product line or pandering too hard to local imagery. Setting was a g…
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Leaning Left0Leaning Right1Center0Last UpdatedBias Distribution100% Right
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- 100% of the sources lean Right
100% Right
R 100%
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