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Thousands Turn up to Non-Existent New Year’s Display After Fake Advert Prank for Second Year in Row

False online adverts and AI-generated images led thousands to gather expecting a fireworks display, causing city congestion and safety concerns, police said.

  • On Wednesday, revellers were misled into gathering in Centenary Square, Birmingham city centre, expecting a New Year’s Eve fireworks display that never happened, leaving attendees waiting in vain after midnight.
  • A wave of viral posts and AI-generated images spread claims of a major show, with mocked-up adverts and viral social media posts promoting a bogus 'biggest New Year’s party' this year.
  • On Tuesday, West Midlands Police warned there were no official events in the city centre and deployed officers in the square this year to tell attendees there was no event, cautioning misinformation can create "real safety issues" for public transport and emergency services.
  • The bogus event left crowds frustrated as families and tourists who travelled to the city centre were left disappointed, marking the second consecutive year of similar hoaxes causing disruption.
  • Officials note rumours about big celebrations spread online every year, with mock adverts circulating last year in Centenary Square and national reports of fake London Christmas market and AI images last month.
Insights by Ground AI

13 Articles

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They fell victim to misleading advertisements and online postings

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Hundreds of citizens of Birmingham, England, were waiting for New Year's fireworks in the city center that were not even scheduled, writes the British newspaper The Telegraph.

·Belgrade, Serbia
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  • 42% of the sources lean Left
42% Left

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The LADbible broke the news in Manchester, United Kingdom on Thursday, January 1, 2026.
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