This wasn’t just basketball — Hennessy turned it into a cultural earthquake

Hennessy brings the spirit of the game to the BAL Finals

Hype Fam, as you know, the BAL Playoffs and Finals recently took place in South Africa, and Hennessy showed up in true style.  Through courtside experiences, curated events, and creative collaborations, Hennessy continues to bring a luxury lens to the energy of African basketball. I got the chance to steal a few minutes with Lungile Mpharu, Brand Manager at Hennessy South Africa, because in hip-hop culture, we’re always curious about what the br…

This wasn’t just basketball — Hennessy turned it into a cultural earthquake

The 2025 BAL Finals became more than a game—Hennessy reshaped the intersection of sport, music & true South African identity Johannesburg — What started as the final showdown of the Basketball Africa League (BAL) in Pretoria ended up as something far greater. With South Africa hosting the Finals for the first time, and Al Ahli Tripoli taking the championship crown, one brand managed to leave a seismic cultural impact that outlasted the scoreboar…