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'Squid Game' Boosts Netflix Second Quarter Results

UNITED STATES, JUL 18 – The final season of Squid Game attracted 122 million views and drove Netflix to exceed Q2 earnings estimates and raise 2025 revenue guidance to up to $45.2 billion.

  • Netflix released its second-quarter 2025 earnings report on Thursday, showing revenue of $11.08 billion and beating Wall Street targets.
  • The earnings beat resulted largely from the release of the third season of Squid Game and WWE programming, which boosted subscriber retention and engagement.
  • Netflix reported earnings of $7.19 per share, exceeding analyst expectations of $7.06, and updated its annual revenue forecast to a range between $44.8 billion and $45.2 billion.
  • Season three of Squid Game attracted 122 million views, becoming Netflix’s highest-performing show in a language other than English, while the introduction of the ad-supported tier contributed to lower subscriber churn during the quarter.
  • Despite a positive report, analysts noted the company's outlook remains conservative, and Wall Street now expects stronger growth in the second half driven by new content seasons coming later this year.
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Revista Merca2.0 broke the news in on Thursday, July 17, 2025.
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