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This fragrance company is trying to recreate the scent of extinct blooms

Summary by KIFI
By Nicole Mowbray, CNN (CNN) — What do you get when you combine a team of scientists, a lab specializing in sequencing DNA and some extinct species? While the answer could be the plot of “Jurassic Park,” these are actually the foundations of Future Society, a biotech fragrance company that has changed the landscape of scent by conjuring extinct flowers. Working together with the Harvard University Herbaria — home to over five million botanical s…

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This fragrance company is trying to recreate the scent of extinct blooms

A US-based biotech company has successfully sequenced the genetic codes of preserved plants, some of which date back more than 150 years. Six of them have been made into perfumes.

·Atlanta, United States
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CNN broke the news in Atlanta, United States on Friday, May 30, 2025.
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