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This fragrance company is trying to recreate the scent of extinct blooms

Summary by KIFI
By Nicole Mowbray, CNN (CNN) — What do you get when you combine a team of scientists, a lab specializing in sequencing DNA and some extinct species? While the answer could be the plot of “Jurassic Park,” these are actually the foundations of Future Society, a biotech fragrance company that has changed the landscape of scent by conjuring extinct flowers. Working together with the Harvard University Herbaria — home to over five million botanical s…

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CNN broke the news in Atlanta, United States on Friday, May 30, 2025.
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