THG Partners With The Trade Desk to Pioneer a New Approach to Retail Media on the Open Internet

THG Beauty Media partners with The Trade Desk to provide retail data access for advertisers - InternetRetailing

THG Beauty Media has partnered with global ad-tech platform The Trade Desk to offer retail audience data from LOOKFANTASTIC and Cult Beauty to advertisers on a self-serve basis for the first time. This partnership enables agencies and brands to access THG’s audience segments directly through The Trade Desk’s Kokai platform and activate them across the open internet. As demand grows for personalised, transparent, and high-performing campaigns bas…

THG to share beauty retail data via Trade Desk platform

THG has partnered with The Trade Desk to provide advertisers with self-serve access to retail audience data from its beauty platforms.The post THG to share beauty retail data via Trade Desk platform appeared first on Retail Insight Network.

THG To Pioneer New Approach To Retail Media On The Open Internet

E-commerce group THG has announced a strategic partnership with global advertising technology firm The Trade Desk. For the first time, media buyers (advertisers and agencies) will be able to access THG’s businesses from Cult Beauty and LOOKFANTASTIC via self-serve across (more…) The post THG To Pioneer New Approach To Retail Media On The Open Internet appeared first on KamCity.

THG Beauty Media partners with The Trade Desk to pioneer a new approach to retail media on the open internet

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. THG PLC, today announces a strategic partnership with global advertising technology leader, The Trade Desk. For the first time, media buyers (advertisers and agencies) can access THG’s segments from Cult Beauty and LOOKFANTASTIC via self-serve across the entire digital…

THG Partners With The Trade Desk to Pioneer a New Approach to Retail Media on the Open Internet

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