They’re calling her an influencer. She’s calling it campaign strategy.

They’re calling her an influencer. She’s calling it campaign strategy.

Deja Foxx poses for a portrait at her home in Tucson on June 21, 2025. Photo by Courtney Pedroza for The 19th TUCSON, ARIZ. — On a Saturday afternoon, Deja Foxx is staging a TikTok Live in her living room. A phone tripod is set up in front of her kitchen table. The frame is centered on a slouchy sofa against an adobe wall, where a chile ristra hangs on one side. “All right, everybody, take your seats,” she tells the mix of young volunteers, fami…