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They Sell Fog - Literally: How a Natural Phenomenon Became a Tourist Attraction
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While most cities try to attract tourists with sun, good food and attractions, Karlovac decided to capitalize on what the weather forecast often brings - fog. What was a meteorological inconvenience for years was turned into a tourism brand, a festival and a marketing story that attracted the attention of the international media. There is a popular saying that someone […] The article Selling fog - literally: How a natural phenomenon became a tou…
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