They love Skims, and not because it’s a Kardashian enterprise

They love Skims, and not because it’s a Kardashian enterprise

By Lauren Mechling, Bloomberg News How did Skims grow to become worth more than Victoria’s Secret and Under Armour combined? A good portion of Skims devotees look past Kim Kardashian, the reality-TV megastar and face of the brand, for an answer. Instead, those customers say it’s the product itself that has them on board. Given the label’s success, it’s hard to write it off as just another tentacle of a SoCal celebrity-machine. Skims has establis…