These are the U.S. businesses that did not succeed in Peru: why did they fail?

In the competitive business world, success is not guaranteed, even for the big international franchises. The Peruvian market, with its particularities and challenges, has proven to be a difficult terrain to conquer for American companies. Although many companies are popular in their home countries, there are brands that failed to connect with the Peruvian public or did not know how to adapt their business models to the demands of the local marke…