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There Are More Ads On Social Media Than We Think

On social media, you may see more ads than you realize. A study from the University of Twente found that Instagram-style ads often slip past people’s notice—especially when they look like posts from friends. The researchers wanted to see how people actually respond to ads, not just what they say they notice. They tracked 152 regular Instagram users as they scrolled through mock feeds containing 29 posts—eight ads and 21 normal posts. Eye-trackin…
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The Horizons Tracker broke the news in on Monday, March 2, 2026.
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