[Opinion] Ray-Ban Meta Partnership Drives EssilorLuxottica’s Q2 Success

Ray-Ban Meta Partnership Drives EssilorLuxottica’s Q2 Success

Opinions about the maturity and growth potential of consumer optics have long differed. Most investors are convinced that this market segment has no value and that technology should not be mixed with established traditions. But this market is continuously growing, led by EssilorLuxottica, which owns the Ray-Ban and Oakley brands. The desire to use high technology in combination with AI shows that augmented reality is just the beginning. Accordin…

The XR Week Peek (2025.08.05): Ray-Ban Meta tripled their sales, Brilliant Labs launches Halo glasses, and more!

A new week starts, so it’s time for me to write you about the most important XR news of the week! But there is one particular piece of non-news that many people are asking me about: why are there no updates about Project Moohan? Effectively, it may seem weird that Google is not building any hype around that, but I think that one of the reasons for what seems to be a soft launch is that if the price is the rumored high one, Google knows that it w…