The Women Investors Reshaping Project B Women’s Basketball

‘Women’s basketball doesn’t lack talent. It lacks investment’: Hoopqueens CEO on growing the game in Canada

What to know The league is Canada’s first paid women’s basketball league, providing athletes with opportunities to continue their basketball careers domestically. The league’s vision extends beyond players, with goals of creating opportunities in areas such as coaching, officiating, media, front office careers, entrepreneurship and community programming. The Hoopqueens championship game will take place this Sunday as part of a professional bask…

The Women’s Basketball Boom Is Bigger Than Sports

Beyond the sold-out arenas and viral tunnel fits, the recent surge in the WNBA’s popularity has sparked a renewed enthusiasm for movement, connection, well-being, and fandom.

The Women Investors Reshaping Project B Women’s Basketball

Project B is reshaping women's basketball by expanding women's ownership, leadership, and investment while giving players equity and long-term wealth.