Wendy’s Hires Ex-McDonald’s CMO as Chief Marketing, Customer Growth Officer

Tariq Hassan Lands at Wendy's to Recapture Its Quality Message

Hassan joins the QSR after leaving McDonald's in January 2025

Wendy’s hires ex-McDonald’s CMO as chief marketing, customer growth officer

Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.

Wendy’s names Tariq Hassan chief marketing officer

The fast-food chain has named the former McDonald’s marketing executive to a key role as it works on its comeback.

THE WENDY'S COMPANY NAMES TARIQ HASSAN CHIEF MARKETING AND CUSTOMER GROWTH OFFICER

Tariq Hassan named CMO of Wendy's - Brand Innovators

The Wendy’s Company has named former McDonald’s executive Tariq Hassan to the newly created role of chief marketing and customer growth officer, effective immediately. In his new role, Hassan will report to the QSR brand’s president and chief executive officer Bob Wright and serve on the Wendy’s Senior Leadership Team. Lindsay Radkoski, who has served as chief marketing officer, U.S. since 2024, will leave the company after a transition period w…