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Why the Failure of Melania's Documentary Is Good News for the Advertising Industry

Summary by Creative Bloq
Amazon spent $35 million marketing Melania Trump's documentary. So why did almost no-one book tickets?

5 Articles

Center

Billionaire Jeff Bezos bought the rights to the film for a record price of $40 million.

·Finland
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Not the film, but the transaction behind it plays a role, says Americanist Martin Lüthe.

·Zürich, Switzerland
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Lean Left

The Washington Post, long regarded as one of the American media florets, simmers as its owner, Jeff Bezos, continues his controversial efforts of rapprochement with the White House by supporting an expensive documentary on the wife of the President of the United States.

·Montreal, Canada
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The new documentary about President Donald Trump's wife started on Friday. Our correspondent was in the cinema hall and reveals how the audience reacted to «Melania».The new documentary about President Donald Trump's wife started on Friday.Our correspondent was in the cinema hall and reveals how the audience reacted to «Melania».Renzo Ruf, Springfield / ch mediaTo anticipate it: «Melania» is an elaborately produced documentary.He gives a rare in…

·Zürich, Switzerland
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Bias Distribution

  • 67% of the sources lean Left
67% Left

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La Presse broke the news in Montreal, Canada on Saturday, January 31, 2026.
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