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Pride Parade Losing Sponsors (June 27, 2025)

UNITED STATES, JUN 27 – A Gravity Research poll shows 39% of corporations plan to reduce Pride Month initiatives in 2025 amid political pressure and executive orders targeting diversity, equity, and inclusion programs.

  • In 2024 and early 2025, Walmart, employing 1.6 million people, scaled back its diversity, equity, and inclusion initiatives amid growing criticism from workers and advocates.
  • This rollback followed political pressures including executive orders during Donald Trump's administration targeting DEI and LGBT rights, which influenced many corporations to reduce progressive efforts.
  • Advocacy group United for Respect and Walmart workers like TaNeka Hightower renewed calls for independent racial equity audits, citing a void of social justice discussion and increased inequities at the company.
  • A 2025 Gravity Research poll found 39 percent of corporations plan to decrease Pride Month initiatives, while NYC Pride faces a $750,000 deficit and will reduce floats, vendors, and LGBTQIA+ support.
  • These developments signal a broad corporate scaling back of Pride engagement and social justice efforts, prompting calls for shareholder and stakeholder pressure to enforce meaningful change at Walmart.
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Chronicles broke the news in on Friday, June 27, 2025.
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