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The Verdict: As viral moments continue, MLS needs to embrace its attention-grabbing quirks
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The Verdict: As viral moments continue, MLS needs to embrace its attention-grabbing quirks
Major League Soccer lives within the clutter of the most crowded sports market in the world. It’s always been difficult for the league to stand out for prolonged periods of time. After launching an ambitious eight-figure post-World Cup marketing campaign with a tagline that failed to convince anyone outside the league’s New York office, MLS is where it was before the tournament—back in the thick of all that clutter again. But over the past few w…
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