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The Up&Up Group in Partners with Dr Karen Nelson-Field to Deliver Data on Digital Media Attention Metrics

An African independently owned group of creative companies, The Up&Up Group, together with key clients across the group's agencies, has announced their partnered with Amplified, founded by Dr Karen Nelson-Field, to deliver South Africa's first-ever human data on how digital advertising is consumed in the country.
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mediaupdate.co.za broke the news in on Monday, August 11, 2025.
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