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The Unused Points Economy and What It Reveals About Real Consumer Behavior Dhruv Verma, Founder & CEO – Thriwe.
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The Unused Points Economy and What It Reveals About Real Consumer Behavior Dhruv Verma, Founder & CEO – Thriwe.
On a humid evening in Gurugram, a senior executive settles into the backseat of his cab after a long workday. His phone lights up with notifications. A credit card app nudges him about 48,000 reward points nearing expiry. An airline sends a reminder about unused miles. A retail platform highlights cashback credits waiting to be redeemed. He willfully scrolls past all of them and opens a food delivery app instead, paying in full. The irony is har…
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