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The Unexpected Competitor Who's Pounding Five Guys
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In 2023, the Five Guys burger shop, recognized as Barack Obama’s favorite, was living at a peak in Spain. The hamburger chain had again recorded a remarkable revenue growth, overcoming the 83 million euro barrier and tripling both the operating result and the profits. A year earlier, the company had set itself the goal of exceeding 100 million euros of turnover in 2024, a goal that seemed almost assured. However, the reality has been different. …
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