US EditionThe Ultimate Guide to Data Standards for Marketers 2025
Summary by American Marketing Association
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The Ultimate Guide to Data Standards for Marketers 2025
Marketing data in chaos? You’re not alone — see what marketers are doing about it. Enterprise marketing teams are struggling with disorganized, inconsistent data — and it’s costing them. In our latest survey of U.S. marketers spending $50M+ annually on digital advertising, we uncovered a clear crisis: without strong data standards, teams can’t confidently attribute performance, personalize content, or scale what works. When data lacks structure,…
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