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The Toy Book's Greatest Hits: The Top 10 Products of 2025

Summary
Curiosity leaves a trail, and this year’s search data tells a clear story. From headline-making collectibles to buzzy launches and nostalgia-driven hits, these were the products readers couldn’t stop looking up. Some reflected cultural moments. Others signaled emerging trends before they hit full stride. Whether driven by fandom, innovation, or pure surprise, these toys captured attention and fueled conversation across the industry. These were t…
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The Toy Insider broke the news in on Tuesday, December 23, 2025.
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