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The Tous jewelry firm is betting on Mexico in the middle of U.S. tariffs

Summary by Expansion
Tous , the Spanish firm of accessible luxury jewelry, proposed to start producing in Mexico since last year , and now this plan advances in a context of growing commercial tension. “Now is another time to be very careful, very prudent, it is how we are taking this current moment: with analysis and with great care to avoid rising prices and affecting the consumer,” recognizes Lina Lopera, director of direct markets of America for Tous. On April 4…
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Expansion broke the news in on Tuesday, April 15, 2025.
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