The Threat of Social Networks: A Fashion & Luxury Perspective

Digital infringements are no longer limited to anonymous marketplaces or domain names. Today, the threat landscape is marked by a structural shift in consumer behaviour and seller strategies: we move from traditional e-commerce sites to media-centric platforms, direct messaging and short content formats. Social commerce is developing at a staggering pace, but fragmenting protection efforts, forcing brand owners to adapt, monitor and intervene qu…