The Terror Trail Arrives in Rio and Starts a National Campaign of the Brazilian Vegetarian Society. São Gonçalo

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A truck that visually reproduces the transport of pigs to the slaughter will occupy the edge of Copacabana on Saturday (10). The action is part of the national campaign "Terror Road", of the Brazilian Vegetarian Society (SVB), which intends to take to the streets a reality normally distant from consumers and stimulate the reflection on the relationship between the food that reaches the dish and the animals involved in the production. Festa da Pe…

JORNAL O São Gonçalo On-line

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On October 10th and 11th, the Brazilian Vegetarian Society (SVB) starts, in Rio de Janeiro, the national campaign "Terror Road", an action to raise awareness about the exploitation and slaughter of animals intended for human consumption.The intervention leads to the streets a truck that visually reproduces the transport of pigs on the way to the slaughterhouse, accompanied by the sounds of these animals in the context of slaughter.The proposal i…