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The tenacious trio behind Treasury Wine Estate’s female-focused Drop of Sunshine

Summary by forbes.com.au
Seeing a gap in the market for a female-focused wine, TWE and Reese Witherspoon’s Hello Sunshine teamed up to introduce a new wine brand to US and Australian audiences. The red, white, and sparkling results are just as sunny as you might imagine. Reese Witherspoon and Sarah Harden speak onstage during Hello Sunshine’s annual Shine Away event in Los Angeles, California. The company has now partnered with TWE on the Drop of Sunshine wine label. (P…
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forbes.com.auforbes.com.au

The tenacious trio behind Treasury Wine Estate’s female-focused Drop of Sunshine

Seeing a gap in the market for a female-focused wine, TWE and Reese Witherspoon’s Hello Sunshine teamed up to introduce a new wine brand to US and Australian audiences. The red, white, and sparkling results are just as sunny as you might imagine. Reese Witherspoon and Sarah Harden speak onstage during Hello Sunshine’s annual Shine Away event in Los Angeles, California. The company has now partnered with TWE on the Drop of Sunshine wine label. (P…

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forbes.com.au broke the news in on Saturday, March 29, 2025.
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