The tenacious trio behind Treasury Wine Estate’s female-focused Drop of Sunshine
1 Articles
1 Articles
The tenacious trio behind Treasury Wine Estate’s female-focused Drop of Sunshine
Seeing a gap in the market for a female-focused wine, TWE and Reese Witherspoon’s Hello Sunshine teamed up to introduce a new wine brand to US and Australian audiences. The red, white, and sparkling results are just as sunny as you might imagine. Reese Witherspoon and Sarah Harden speak onstage during Hello Sunshine’s annual Shine Away event in Los Angeles, California. The company has now partnered with TWE on the Drop of Sunshine wine label. (P…
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage