The Tech Purge: Why Nike Is Cutting 1,400 More Jobs Despite Their New 'Win Now' Promise

The Tech Purge: Why Nike Is Cutting 1,400 More Jobs Despite Their New 'Win Now' Promise

Nike announced on Thursday that it will cut about 1,400 jobs across its global operations, with most of the losses falling on its technology workforce in North America, Europe and Asia, as the company pushes ahead with a 'Win Now' turnaround strategy under chief executive Elliott Hill. Nike has been trying to halt sliding sales and restore its once effortless growth story for several years, with Hill now under pressure to deliver results quickly…

Nike axes 1,400 roles in fresh turnaround push

Nike is cutting around 1,400 jobs across its global operations, with technology teams set to be hit hardest, as the sportswear giant pushes ahead with its “Win Now” turnaround strategy. The latest round of layoffs will affect employees across North America, Asia and Europe, and represents less than two per cent of Nike’s global workforce. In a note to staff, Nike chief operating officer Venkatesh Alagirisamy said the changes formed the “next pha…

Nike’s 1,400 Job Cuts Reveal the Hard Part of Its Sneaker Comeback

Nike will cut about 1,400 global operations jobs, nearly 2% of its workforce, with technology roles most affected. The company is consolidating tech work at its Beaverton campus and in India as part of a broader restructuring. Nike reported flat third-quarter revenue at $11.3 billion and expects sales to drop up to 4% this quarter. Severance costs have reached $304 million so far. The post Nike’s 1,400 Job Cuts Reveal the Hard Part of Its Sneake…