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The Sportsman's Millionaire Business: Why Do They Create Their Own Brands?
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Roger Federer is a partner, investor and ambassador of the brand On. He did not join the brand for a sponsorship. He did it for an entrepreneurial spirit. On has a stock market value of 9,165 million euros. Andrés Iniesta follows that line with his own company -Capitten-, of sportswear. There are more cases: Serena Williams, Ona Carbonell... But why do they create their own branding and do not just lend their image to the traditional multination…
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