US EditionThe spirit of travel: Louis Vuitton explores China in new campaign
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The spirit of travel: Louis Vuitton explores China in new campaign
While everyone is still talking about The Louis, a cruise ship-shaped Louis Vuitton flagship in Shanghai, the French luxury brand has already launched a follow-up. Expanding on the concept, Louis Vuitton presented a video and photo travel campaign that explores China travel. The campaign, titled the “L’Âme du Voyage” (旅行的真谛, lit. the spirit of travel), launched in China in early July and will see a global rollout starting 24 July. Louis Vuitton…
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