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The Smell of Compromise: What Chlorine Taught Me About Emotional Branding - Merca2.0 Magazine
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Imagine that you enter a roofed pool. The air is wet, fresh... and it is flooded by that penetrating smell, clean, almost medicinal: chlorine. Immediately, your mind travels in time. In my case, I return to my childhood. I was about eight years old when I started to practice swimming. The practices were early, sometimes before going to school. I remember the ritual: waking up sleepily, putting on the swimsuit with laziness, getting half asleep, …
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