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The Ski Industry Has a Growth Problem — What If the Answer Isn’t in the Mountains?

Summary by SnowBrains
By Guest Author Burton J. Kloster III — Alpine X As Vail Resorts faces investor pressure over pricing, declining pass sales, and the customer experience, a different model for growing skiing is emerging thousands of miles from traditional mountain resorts: in the cities where future skiers actually live. The escalating confrontation between Vail Resorts and activist investor Oasis Management has […]
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SnowBrains broke the news on Monday, October 19, 2026.
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