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The Secret Story of Mafalda: How Frustrated Advertising Gave Rise to the Most Famous Character of Quino

Mafalda was born as part of an advertising campaign that never saw the light, was archived for years and was close to becoming a forgotten project. More than six decades later, the creation of Quino returns to the center of the scene with an immersive exhibition planned for October at the Centro Cultural Recoleta, a film in development and new editions of the work, in a context marked by the change of the editorial rights of the character. To un…
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Mafalda was born as part of an advertising campaign that never saw the light, was archived for years and was close to becoming a forgotten project. More than six decades later, the creation of Quino returns to the center of the scene with an immersive exhibition planned for October at the Centro Cultural Recoleta, a film in development and new editions of the work, in a context marked by the change of the editorial rights of the character. To un…

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Potosinoticias.com broke the news on Wednesday, June 3, 2026.
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