US EditionThe Salvation Army Launches the World's First Digital Thrift Store on Roblox
Thrift Score features limited-edition items and player donations to support The Salvation Army’s recovery and community programs, engaging Gen Z and Gen Alpha digitally.
- The Salvation Army launched Thrift Score on Roblox, as announced in a Feb. 20, 2026, press release from Alexandria, Va.
- Designed to engage Gen Z and Gen Alpha where they already shop, play, and express themselves, proceeds from Thrift Score support The Salvation Army's rehabilitation, recovery and community programs nationwide.
- Integrated into Roblox games like Seaboard City and Daycare Party, the shop features creator collaborations, player donations, and digital replicas of Salvation Army items, with access via salvationarmythriftscore.com.
- Leaders frame the campaign as play leading to meaningful participation, with Lt. Colonel Mark Nelson saying, `Thrifting has always been about more than price—it's about creativity, individuality and purpose.'
- Nearly 24 million people were helped in 2023 by The Salvation Army, which operates nearly 7,000 centers and partners with Roblox creators and brand collaborators to boost youth relevance.
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The Salvation Army Launches the World's First Digital Thrift Store on Roblox
Iconic charitable organization 'levels up' its mission with Gen Z and Gen Alpha ALEXANDRIA, Va., Feb. 20, 2026 /PRNewswire/ -- The Salvation Army is introducing its thrift brand to a new generation with the launch of "Thrift Score," the world's first digital thrift store on Roblox. Designed to engage Gen Z and Gen Alpha where they already shop, play, and express themselves, the experience launches on Feb. 19 and invites players to explore thrift…
The Salvation Army enters Roblox with digital thrift store
USA – The Salvation Army is introducing its thrift brand to a new generation with the launch of “Thrift Score,” the world’s first digital thrift store on Roblox. Designed to engage Gen Z and Gen Alpha where they already shop, play, and express themselves, the experience launches Feb. 19 and invites players to explore thrift-inspired digital finds for their in-game avatars. Conceived and led by independent agency BarkleyOKRP and developed in part…
The Salvation Army Launches the World’s First Digital Thrift Store on Roblox
The Salvation Army is introducing its thrift brand to a new generation with the launch of “Thrift Score,” the world’s first digital thrift store on Roblox. Designed to engage Gen Z and Gen Alpha where they already shop, play, and express themselves, the experience launches Feb. 19 and invites players to explore thrift-inspired digital finds for their in-game avatars. Conceived and led by independent agency BarkleyOKRP and developed in partnersh…
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