US EditionThe Saab font: how typography defined the brand’s visual identity
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The Saab font: how typography defined the brand’s visual identity
Saab’s typography wasn’t random—Gill Sans shaped brochures, Helvetica Neue Extended defined dealer signage, and the SAAB logo was a custom grotesque drawing. The post The Saab font: how typography defined the brand’s visual identity first appeared on SAAB Planet.
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