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The Rs 1 Lakh Phone Problem: Smartphones Are Getting Costlier, but Protection Hasn’t Kept Pace
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The Rs 1 Lakh Phone Problem: Smartphones Are Getting Costlier, but Protection Hasn’t Kept Pace
In this opinion piece, Abhishek Maheshwari, CEO of OneAssist, examines why smartphone protection remains limited even as Indians spend more on premium devices. Drawing on a OneAssist and Hansa Research study, he discusses rising repair costs, EMI risks and the changes needed to build trust in protection plans.
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