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Former Xbox/SEGA/EA Executive: "All Studios Are Going to Use AI" — Sharma Must Be the One to Explain It to Gamers

Summary by Wccftech
Peter Moore, former executive of SEGA, Xbox, and Electronic Arts (among others), shared his opinion on the recent appointment of Asha Sharma as the new CEO of Microsoft Gaming and the widespread fears that she'll push heavily on AI (despite her reassurances to the contrary). Speaking to GamesBeat, Moore acknowledged that most hardcore gamers have an anti-AI sentiment right now, but also added that she's in a unique position to explain to gamers …
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Asha Sharma has been appointed by Microsoft as the new CEO of the gaming division. She is already stressing that she wants to lead the Xbox into a future without AI scrap, even though she has headed the Artificial Intelligence Department at Microsoft for many years. How this fits together and what is known about the new Xbox boss. read more on t3n.de

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The replicas of the Xbox “earthquake” are still felt, when last Friday 22nd (with nocturnality and excitement) the express departure of Phil Spencer and Sarah Bond was communicated.Asha Sharma is the new president of Xbox Gaming, a position that has already earned her the first suspicions; all this despite her intention to recover the brand.Sharma is in everyone's sights, but she doesn't lack support either.Among them, that of an Xbox history an…

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The role of Microsoft's Xbox manager, Asha Sharma, will be that of a "hospital care doctor who drags the Xbox slowly into the night," according to Seamus Blackley, one of the founders of XboxAdieu Xbox? Xbox co-creator suggests that Microsoft games will be "abandoned" by the new CEO, while the company turns to AI - "The job of all these people is to gently bring all these commercial units into the new world of AI." Seamus said...

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Wccftech broke the news in on Friday, February 27, 2026.
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