The role of hyperlocalisation in retail

The role of hyperlocalisation in retail

For decades, independent retailers and small businesses have been the real architects of quick commerce—long before it became an industry buzzword. Whether it was the local grocery store delivering essentials before e-commerce existed or the neighbourhood restaurant remembering a customer’s preference without a loyalty program, Indian SMEs have always thrived on hyperlocal intelligence, deep consumer relationships, and lightning-fast service. Th…